marketing plan for a marketing project

 the Samsung Galaxy Gear protrain iPhone 5 users and couldn't answer all trying to fit in and get the new iPhone but the Samsung users are going a different way there go ahead of the curve and I don't care if people know that are not there just alright how are you Value family are you an impulsive Shopper are you going through a life change for example I think you just have children or your children leaving the house have you retired are you in the middle of your career all questions to ask about your customers you put together a profile again if you're interested customer profile videos are coming and I will make sure to mention them in the video description so that you can learn more but let's use our example of this of this woman for a customer profile and I'm going to name her salary right now it's important to name your customer and your customer profile that we have school-age kids like to play soccer I'm just going to soccer it's one of the more popular sports right now for kids by kids actually play the cross I'm in about the same age range is Sally I'm at about the same age or at least as far as you know about the same age as Sally and the life stage look at what she's struggling she is in demand and we're not talking about her career here we're not talking about corner office were talking about office were talking about splitting her time with the kids were talking about soccer were talking about her personal interest she is highly in demand and she needs the civil suit anytime anywhere because she is in one of the busiest stages of her life last night but this is the busiest stages of her life all right so far leave looking like soccer her clothes she is in a higher income bracket than average okay she's wearing fall clothes so she's somewhere let's say she's in the midwest are there any warm weather and soup all makes sense likes to read Good Housekeeping and she likes to read working mother magazine she watches Saturday Night Live when the kids go to bed and she has an iPhone now we're starting to put together a customer profile price of this is the kind of information you're trying to gather and I will end up link included worksheet that will help you think through some of these questions you should be asking yourself it looks down there some of this together into a competitive Advantage right now this is a typical definition of competitive advantage that I give my students it is not the typical definition but it's the essence and that is so competitive Advantage is the reason someone would buy your product or service over the competitors on a regular basis right so this is the reason why someone who is supposed to 1/9 people someone would buy your product or service over the competitors on a regular basis or you might get someone to switch on a coupon but that's not what we're talking about here and insert your competitive Advantage is a combination of features benefits and your customer profile not just who they are but their knowledge of them and of course you can't underplay brand do the same using a red marker here because red is a key component of Campbell Soup Brands we see the right can you know it's Campbell right examples come with a lot comes with a lot of Notions of War gray family tradition history but this new product of theirs is also very modern but it's on the goal it's convenient so you get all the brand of candles with the reasons that Sally would by Campbell Soup at hand today and it's reinforced by what are called augmented values like caring for schools caring for kids all this together the reason someone would buy Campbell this because it's curable but


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