Introduction to Digital Marketing insurance

 we know that we have a very deep strong relationships to gray go have to spend a billion but we need to do a better job of being consistent help grow as an industry you don't answer people blame the tools not to mention this kind of before a lot of people want to blame the concept of our lack of tools how lack of mobile responsive websites and being able to communicate through devices such as Pakistan the fact only 19% of Independent Insurance Agents have adopted a signature which is an absolute no brainer product but so many have not done it they want to bring to us I don't think it's two of them redo as an industry again  looking over the wide scope redo struggled to adapt technology quickly we tend to fight it till it's no longer you mean we can't perform our business until we adopt are with a few exceptions but I don't actually think that that's what holds us back actually think that it's it smaller my agency only impact the footprint of the small geographic region in which we operate and I'm going to ask you to have a broader scope not just you no one needs to be and I believe that we're going to talk about here in the end of reasons why having a digital communication strategy having a process for communicating and building relationships online is so important is that for ourselves we do left everyone doing thinking about the consumer and how they want to communicate but in ourselves why is this so important why do so many people preach the power of digital marketing it is because of 0/0 in 2011 Google wanted to study what is the insurance people that are going on line on the internet are going online services Next Generation consumer these online Shoppers 60% of the buying decision before they ever reach out to a provider 60% of the buying decision is made before they ever reach out to a provider that means that is the day they choose whether to do business with you or not before they ever contact you and not just clarify that when they choose not to work with you they don't call you are doing is not providing a solid enough case to the online consumer they feel like they should purchase from you because they're not just going to call you to get a quote they're going to feel like you are the right person for them before they call you about the insurance product so it was think about that what I'm saying is insurance providers in the area save Google search auto insurance in the first person in a long time really make sense this is an option I feel like it or not and insurance provider is worth doing business with I'm not calling this is the other piece of them Too much time looking for a new provider very very common one of my bowling Buddy says you should call the Smith Jones H6 swap go online and research the Smith Jones Agency before I call them that this wasn't the case 20 years ago 20 years ago my buddy said call the stones and see what's your phone number I'm going to call him right now and set an appointment for tomorrow that is not the way business is being done today at least not as often as it was and this connected generation consumer is the reason for that and it's because it is zero Moment of Truth this moment where the insurance buyer is deciding whether or not they're going to do business with you before they ever pick up the phone and if they decide that they are not willing to do business with you based on what they're finding online but not calling very very powerful this is why we must have a digital presence because these people are making the buying decision before they ever see you it's why video works so well it's why pictures of of people in your staff work so well it's why the number one optimization tip for a trusted choice.com Advantage profile is putting a profile picture or a headshot of up someone in your Agency on your profile picture because my insurance consumers come to trust a choice that comment as a human being