Introduction to Digital Marketing Communications generations insurance

 they can they can show this depiction and I'll actually resonates With Their audience so that's a big part of this is a commercial scale try to defend our industry against this perception is a big part of why I'm here and why I'm talking to you today Google compare right Google is coming to the market they had originally coming to the UK there now in California so it should have been making the way across the country and pretty soon insert results and your geographic region Google compare there a comparison platform for today auto insurance I most likely more products in the future is going to be showing up If you want to I thought you'd ostrich style and interesting your head in the sand or you are go are you can see this coming you're willing to take it on his up to you either way this is going to impact our business and it already is starting to impact our business because even people who do not necessarily jump over to this type of insurance right away it's on their mind they see it and it's starting to sink into their perception and what it is is as long as everything's going good with her clients would probably don't have to worry about them leaving to Google compare but understand that where before they may want to give him the benefit of the doubt today with more more options like Google compare those clients who before would have just kind of giving us the benefit of the doubt and I are going to be shopping around and using tools like when you prepared for that I don't think that it's going to destroy your business or or August or March or actually think that in some ways we can leverage Google compare it help grow your business but we seem to be aware that in an NBA basketball and exhaustion and then see it for what it is and the last thing is that we are fighting against Graco Progressive office pay for me to spend over $18 in advertising and you can't stop that from happening as an industry all Independent Insurance Agents carriers Brokers agents put together we only spend 400 million so when you think about that we are spending 40% of 1 gray go spend it every single one of us was on the same exact page too difficult to compete against that I don't necessarily think that we have to compete against them in dollars we don't but we do have to do is have some sort of consistency in messaging and branding and and and just how we present ourselves it mean if understand that every single Independent Insurance agent in this country impacts the way Insurance consumer review every single other Independent Insurance agent in this country that is a very very powerful point when you think about it and what you do with your neighbor does down the street with the guy across town with a guy in five counties over with the woman down state how they operate their businesses impacts the way Insurance consumers the general public views your agency that is 100% Reality by Insurance consumers do not the lineage between this Independent Insurance Agency and that we are independent insurance agencies gray go is Geico State Farm State Farm that's the way the insurance consumer reviews on Marketplace when we start to embrace that as such as supporting each other it from the standpoint of giving them a common set of values what with the trusted Choice brand is all about there's a reason why that initiative has been pushed so hard it hasn't been adopted as much as we would like but the concept is there and it's rooted in the fact that we are impacting each other so when we band together because of our local footer and because of our relationship building techniques we don't need a billion dollars break leave the building because they struggle to build relationships with the people who buy from them have very shallow relationships